Web Analysis

RebeccaAnne Edelman

1/15/2010

Jayson Peters

JMC 305: Online Media

Web Analysis

Bright colors, big headlines, photos and videos; this is what most people see when they look at a news website. In fact, many people are attracted to a website merely because it looks nice, over a crummy looking site with better content.  When looking at a website most people see what catches their eye but do not think about what made that eye catching detail.

            For example, CNN.com opens with a bright red banner and their logo center of the page in white writing

and their logo.  To get this banner and the colors formatted you create a html document that has a header and footer.
In the html code you change the color to red which is #FF0000. This will make the background red. In order to enter
their logo into the page would go into the header formatting and put this code into it: <img  src= “go.gif” alt= “Go”>.
  In the quotes after src= you upload the photo you want used  through fetch. Then you center it by <CENTER>
</CENTER> and put your content with  the image inside the center code in the header. This will place the image
into the middle  of your header. Making it a banner on the top of your page.  There is also another way to   create
this banner you can make a photos shop image and upload it as you would that CNN image into the header.  

            Next to the header is a search bar. This bar is coed to search with in the CNN website for content with the
key words. This tool is really easy to add to a website. The code you can download or Google to get one that suits
your needs. This will create a bar that you can have users search the web content on your pages. CNN uses this to
aid readers in searching for specific information or news stories in their website. This makes it user friendly and
allows ease of access into their content.


            Under their logo is a menu bar that allows the webpage viewers to link directly to what aspect of the news they want just by clicking at the top. So there are sections in a newspaper there are also sections of a web page for news viewers. This allows ease to get to the specific section of the page and allows the user to direct them into the area of news interest. This is usually in the basic template of most html based web pages.

            CNN.com also contains photo slide shows and videos of news stories.  To input videos into a slide show it is really simple. You start a new paragraph using the <p> </p> has tags and enter this code. <video src=”video source.mov" width="300" height="150" controls>. This will make the video on the screen of your web page 3 x 4 inches.  This video adds modern new aged forms for the audience to take in their news. Many people do not read full articles anymore and videos require less thinking.

            You can upload photos and have them showing and link them to stories like CNN does. This can be completed by using this code:<a href="http://www.randomsite.com">
<img src="random.jpg" />
</a>


This will create a link on an image and allow readers to be attracted to the image and then go to the story.            

            CNN.com does a good job of attracting readers with their creative use of html code. CNN makes their web page easy to digest for readers. They allow the reader does not have to work hard to get the news, making them a valued news source in the public Now it might not be good for the public good making the news so flashy and easy to absorb but that is another matter in itself.